Over the last year, quite a few of the hits are from a very obvious spamming effort. Every so often there are new pages being discovered by Google that, in rather pathetic terms, is singing the praise of a guy who has no doubt paid someone to repair his online reputation. The modus operandi seems to be quite simple:
- Create a bunch of blogs
- Fill them with random, vaguely topical postings that are very obvious cut-n-paste jobs (dear spammer: when you cut and paste section headings you should at least take the trouble of typesetting them differently than the paragraph text to make the cut and paste less obvious)
- Add one posting that sings the praise of the individual on whose behalf you are spamming.
I wouldn't dream of reporting these blogs as spam though. If someone performing a background check on the fellow were to find these pages I would not want to rob them of a good giggle. This is the Internet-reputation-repair equivalent of a bad comb-over and thus constitutes its own punishment.